Curiouser and curiouser. More details keep leaking out in the wake of last week’s announcement. Today’s snippet comes from Joystiq, who reports that MTV Games won the Beatles video game licensing duel because they showed “more flexibility” than Guitar Hero publisher Activision Blizzard. By “flexibility”, they mean “willingness to not brand the game as ‘Rock Band’ or ‘Guitar Hero’. Apparently the Beatles are still worried about name recognition.
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