A couple months ago I posted about Amazon’s war on “wrap rage” – their efforts to reduce annoying and unnecessary packing in its products. Today I received a package from Amazon that indicates they still have a long way to go.
The first box, accompanied by requisite cat.
Within that box, a significantly smaller box.
Oh look, another box!
And in the third box, a bag!
All of that for two little earrings.
We interrupt your election results to bring you this breaking news from online retailer Amazon.com.
Do you hate buying a new shiny something and not be able to open it because the packaging seems like it was designed by sadist monkeys? Me too. Don’t worry, Amazon is on the way.
Amazon has a large splash letter on their front page tonight touting their multi-year war on bad packaging, titled Amazon Frustration-Free Packaging. They are working with major manufacturers to reduce extraneous packaging, use more recyclable materials in packaging, and make products easier to open in general. As of today there are 19 products from Fisher-Price, Mattel, Microsoft and Transcend in Frustration-Free packaging, with more promised to be on the way soon.
I won’t be impressed until they get those evil dog bone things off my games and DVDs, but kudos to Amazon for taking some steps in the right direction.
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Playing With My Weiner 